Diet Coke's new redesign is a total departure from its old look

20180111 new diet coke

Stanford attributes the decline to the rise in the market of an array of drinks, diversifying choices for the non-alcoholic beverage consumer.

"We're modernizing what has made Diet Coke so special for a new generation", said Rafael Acevedo, Coca-Cola North America's group director for Diet Coke.

"We set out to demonstrate progressive change and innovation with a look that would appeal to a consumer seeking bolder flavours, but without alienating the loyal Diet Coke fan base". If you are reading this piece of content on another site, it was illegally copied and reposted in violation of United States & worldwide trademark and copyright legislation.

The Coca-Cola Co. announced a massive makeover to its Diet Coke brand, adding a slew of new flavors and a sleek new design, while also slashing some old favorites from its lineup. It racked up an extra £39.3m of value sales previous year, single-handedly pushing the Coca-Cola brand up 2.5% to £1,133.5m [Nielsen 52 w/e 9 September]. "The same unapologetic confidence still comes through and the same great Diet Coke taste people love is here to stay, but we're making the brand more relatable and more authentic"'.

The new brand represents Coca-Cola's biggest product investment for over a decade.

"Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side", Acevedo said. "We're contemporizing the Diet Coke brand and portfolio with sleek packaging and new flavors that are appealing to new audiences". The original Diet Coke (known as Coke Light in some global markets) remains in place, but has been joined by four flavours with names such as Zesty Blood Orange and Feisty Cherry.

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Coca-Cola Classic contains 10.6g of sugar per 100ml.

Nicolas Coster stars as Mr Hadley and heads up the first of a series of uplifting ads from the "First Taste" campaign, urging people to give Coca-Cola Zero Sugar a try. "Diet Coke and its expanded flavor portfolio provide a crisper taste and bolder flavors", he explained.

The new flavors will be packaged in 12-oz. cans and will be sold in eight-packs or as singles. "Other markets around the world are exploring future plans for the brand, or have already adopted "One Brand" packaging for Diet Coke within the Coca-Cola trademark", it said this week.

On top of that, there's going to be a new can design, meaning this...

Left behind, Diet Coke has been searching for an identity, and Coca-Cola will hope the flavour expansion and funky packaging will offer it one in the years ahead.

The redesigned cans will retain the brand's silver and red colouring, with different coloured accents for each of the new flavours.

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